Elevating the Game to Improve RMN’s Digital Infrastructure - S750

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Retail media networks (RMN) have experienced an impressive rise to prominence in the past few years. In 2022, practically any business with a substantial customer base, transaction data, and owned inventory launched a media network. This rapid ascension and transformation for retailers requires a significant investment in new talent, technology, and partnerships to create businesses that operate as digital advertising platforms. However, advertisers are observing a lack of standardization as they invest in multiple RMNs. As such, RMN offerings still have work at hand to satisfy basic demands and requirements from advertisers who invest in these networks.

In this session, hear RMN experts at Adobe, Merkle, and Publicis Sapient discuss:

  • Key capabilities that brands seek from RMNs
  • Adobe’s POV to implement key capabilities to monetize first-party audiences, streamline RMN operations, and close the loop with best-in-class measurement
  • What’s the next frontier of opportunities for RMNs to conquer

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Business Analyst, Campaign Manager, Database Marketing Manager, Digital Marketer, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Web Marketer, Commerce Marketer/Merchandiser, Marketing Practitioner, Media Planner

Industry Focus: Retail

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