Flex Your Data Muscles: Rewrite History on the Fly! - S115

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  • Nils Engel

    Nils Engel

    Managing Principal, Expert Solution Consultant, Adobe


To accurately analyze data, it needs to be in the proper format. Data is transformed prior to ingestion into reporting solutions to get it in the proper format for analysis. But data changes over time and so do analysis goals. As a result, the data transformations originally defined don't always align with the changing data and goals, creating the need to reprocess data, which can be time consuming and resource intensive. 

In this session, learn about: 

  • How Adobe Analytics and Customer Journey Analytics use processing applied at report time to enhance data 
  • The types of data transformations that you can apply at report time 
  • Tips, tricks, and best practices for how to put thse capabilities into action 

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Data Scientist, Web Analyst, Marketing Analyst

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