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Helen of Troy's Direct-to-Consumer Digital Transformation - S516
Chief Information Officer, Helen of Troy
VP of Digital Technology, Helen of Troy
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ABOUT THE SESSION
Embarking on a digital transformation for a single brand is a significant challenge. Imagine multiplying that effort across all the brands in a company's portfolio. Helen of Troy, parent company of such household brands as Hydro Flask, Oxo, and Osprey, is in the midst of a digital-first transformation across their portfolio. Get a firsthand look at how an iconic CPG like Helen of Troy has approached this complex, yet necessary, transition into direct-to-consumer sales.
Learn how Helen of Troy is:
- Crafting a multibrand commerce strategy and delivery roadmap
- Moving toward a cloud-based and headless architecture as a foundation to scale
- Standardizing the process for adding new brands and countries
- Leveraging out-of-the-box Adobe Commerce capabilities to speed time to market
Public Track: Commerce Made Personal
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Developer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Commerce Marketer/Merchandiser
Industry Focus: Commerce, Consumer Goods
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