How GM Financial Transformed Customer Experience - S717

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  • Bruno Paiva

    Bruno Paiva

    SVP of Digital Marketing Enterprise Technology, GM Financial

  • Zach Bambach

    Zach Bambach

    VP Auto Practice Lead, Epsilon


GM Financial wanted to transform their customer experience by delivering a personalized, seamless experience across all channels with streamlined communication while leveraging cost savings through nimble and flexible marketing technology operations. Epsilon helped GMF build the next-generation digital experience platform with Adobe Experience Manager at the center to deliver a highly personalized web experience to vault them ahead of their competition. 

Hear from GMF about:

  • Personalized brand experiences, with multilingual sites
  • Reduced cycle time for content updates
  • Substantial lift in successfully completed loan applications

Public Track: Content that Drives Performance, Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study, Value Realization

Audience Type: Campaign Manager, Digital Marketer, Marketing Executive, Content Marketer, Web Marketer, Marketing Practitioner

Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality

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