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How GM Financial Transformed Customer Experience - S717
SVP of Digital Marketing Enterprise Technology, GM Financial
VP Auto Practice Lead, Epsilon
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ABOUT THE SESSION
GM Financial wanted to transform their customer experience by delivering a personalized, seamless experience across all channels with streamlined communication while leveraging cost savings through nimble and flexible marketing technology operations. Epsilon helped GMF build the next-generation digital experience platform with Adobe Experience Manager at the center to deliver a highly personalized web experience to vault them ahead of their competition.
Hear from GMF about:
- Personalized brand experiences, with multilingual sites
- Reduced cycle time for content updates
- Substantial lift in successfully completed loan applications
Public Track: Content that Drives Performance, Personalized Omnichannel Engagement
Technical Level: General Audience
Presentation Style: Case/Use Study, Value Realization
Audience Type: Campaign Manager, Digital Marketer, Marketing Executive, Content Marketer, Web Marketer, Marketing Practitioner
Industry Focus: Automotive, Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality
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