How to Leverage AI Across Adobe Experience Platform - S413

The way you use AI in your marketing practice is far from a nice-to-have. It's a competitive differentiator, a key to maximizing your results, and the lynchpin to creating a scalable approach to power personalized customer interactions. Take customer intelligence to new heights by applying our purpose-built AI to evaluate action plans and model the alternatives that are most correlated to success and cost optimization. Learn about Adobe Experience Platform and its embedded AI capabilities in Adobe Real-Time Customer Data Platform, Customer Journey Analytics, and Journey Optimizer.

In this session, learn:

• Best practices on informing your segmentation strategy, improving marketing campaigns, and driving ROI
• Building powerful predictive models to understand what your customer is likely to do next
• How to drill down into customer intelligence insights to inform your segmentation strategy with precision
• Leverage predictions and insights to activate and personalize customers’ experiences across all channels

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Beginner, Intermediate, Advanced

Presentation Style: Tips & Tricks

Audience Type: Advertiser, Business Analyst, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, IT Practitioner, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager