Innovations in Customer Engagement and Personalized Journeys - S809

Why is it that personalization frustrates so many brands to the point of abandonment? And why is it that most consumers feel that brands don’t know how to meaningfully engage with them across their journeys? The challenge comes down to a few basics: the ability to pay attention to real-time signals that consumers are sending; anticipating rather than reacting to create the next best experience; and connecting and optimizing experiences across interaction channels to deliver truly personalized end-to-end journeys. Join customer journey product and go-to-market experts Roger Woods and Kevin Lindsay, as they unravel these basics. 

In this session, we:

• Examine consumer trends that are driving change and increasing pressure on brands
• Explore the top engagement use cases that are ripe for reimagination
• Demonstrate how Adobe Journey Optimizer enables right-time personalized engagement
   

Public Track: Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Mobile Marketer, Segmentation Specialist, Audience Strategist, Channel Marketer, Content Marketer, Optimization Manager, Web Marketer, Product Manager, Marketing Practitioner, Marketing Analyst