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Launching a B2B Marketplace Inside an Industrial Giant - S513
SPEAKERS
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Customer Experience Architect, Adobe
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Chief Executive Officer, Covento by Vestas
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ABOUT THE SESSION
Building a digital maketplace to serve renewable energy O&M, construction, and procurement professionals inside Covento, by Vestas, a 120-year-old wind turbine manufacturer isn't for the faint of heart. It takes vision, tenacity, and a willingness to take calculated risks. Learn why CEO Jill Brandt left Amazon to build this new business and how she built a clear strategy for long-term success and profitability, battled through internal resistance, and made some tough calls, like pivoting to a new commerce platform mid-project. Be ready for a fast-paced, electric story full of real-life anecdotes as you learn how to:
- Define your key tenets for your digital business
- Gain executive support for your commerce vision
- Build an agile team within a "well-oiled" machine
- Know when you should pursue a marketplace strategy and how to make it successful
Public Track: Commerce Made Personal
Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Operations, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive
Industry Focus: Commerce, Industrial Manufacturing
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