Launching a B2B Marketplace Inside an Industrial Giant - S513

Building a digital maketplace to serve renewable energy O&M, construction, and procurement professionals inside Covento, by Vestas, a 120-year-old wind turbine manufacturer isn't for the faint of heart. It takes vision, tenacity, and a willingness to take calculated risks. Learn why CEO Jill Brandt left Amazon to build this new business and how she built a clear strategy for long-term success and profitability, battled through internal resistance, and made some tough calls, like pivoting to a new commerce platform mid-project. Be ready for a fast-paced, electric story full of real-life anecdotes as you learn how to:

• Define your key tenets for your digital business
• Gain executive support for your commerce vision
• Build an agile team within a "well-oiled" machine
• Know when you should pursue a marketplace strategy and how to make it successful

Public Track: Commerce Made Personal

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Operations, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive

Industry Focus: Commerce, Industrial Manufacturing