Launching a B2B Marketplace Inside an Industrial Giant - S513

Closed captions in English can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Building a digital maketplace to serve renewable energy O&M, construction, and procurement professionals inside Covento, by Vestas, a 120-year-old wind turbine manufacturer isn't for the faint of heart. It takes vision, tenacity, and a willingness to take calculated risks. Learn why CEO Jill Brandt left Amazon to build this new business and how she built a clear strategy for long-term success and profitability, battled through internal resistance, and made some tough calls, like pivoting to a new commerce platform mid-project. Be ready for a fast-paced, electric story full of real-life anecdotes as you learn how to:

  • Define your key tenets for your digital business
  • Gain executive support for your commerce vision
  • Build an agile team within a "well-oiled" machine
  • Know when you should pursue a marketplace strategy and how to make it successful

Public Track: Commerce Made Personal

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Marketing Executive, Commerce Executive, Web Marketer, Commerce Marketer/Merchandiser, Operations, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive

Industry Focus: Commerce, Industrial Manufacturing

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.