Making the Most of Every Marketing Dollar in a Tough Economy - S216

Over 53% of marketing teams say that they are perceived as cost centers, not revenue centers. As the economy teeters on the brink of recession, the CFO's scrutiny of marketing spend will only increase. Forrester found that implementing closed-loop attribution can drive a 15% to 18% lift in revenue. Now is the time to revisit your attribution strategy and ensure that you have the right technology in place to support it. Join us for this informative session where Ryan Johnson from BDO Digital and Jaymie Fuentes from Secureworks will discuss how the right attribution strategy plus Marketo Measure (fka Bizible) can help you make the most of every marketing dollar.

In this session, we'll address how to:

• Measure the value and ROI of every interaction across the customer journey
• Understand what's working and what's not to optimize marketing spend
• Increase qualified leads, pipeline, and revenue without increasing budget
• Tie marketing investments to revenue and prove marketing's contribution

Public Track: B2B Marketing

Type: Session

Technical Level: General Audience

Presentation Style: Value Realization

Audience Type: Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Marketing Practitioner, Operations Executive, Marketing Analyst, Marketing Operations Manager