Creating a seamless connection across consumer experience touchpoints requires tight coordination between marketing and sales. CVSHealth Caremark needed an agile solution that could match the speed of their B2B business. By expanding their use of Marketo Engage, CVSHealth transformed client engagement processes, leading to greater efficiency, agility, and scale. The increased flexibility allowed for quick and easy integrations to all channels. Get the inside scoop from Blair McCracken at CVSHealth on how to optimize sales’ productivity, improve consumer experience, and achieve the ultimate partnership with sales.
How CVSHealth increased client engagement with Account-based Marketing and Sales Insight capabilities
Why using Marketo Engage as your single source of truth increases flexibility and personalization opportunities
What’s on the roadmap for CVSHealth and how they will remain agile
Public Track: B2B Marketing
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Marketing Practitioner, Marketing Operations Manager
Industry Focus: Healthcare/Lifesciences
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