Closed captions in English can be accessed in the video player.
Marketing & Sales: Getting Agile with CVSHealth Caremark - S210

SPEAKERS
-
Director, Digital Technology & Channel Execution, CVSHealth Caremark
Featured Products
Session materials
No materials available for this session
Session Materials
ABOUT THE SESSION
Creating a seamless connection across consumer experience touchpoints requires tight coordination between marketing and sales. CVSHealth Caremark needed an agile solution that could match the speed of their B2B business. By expanding their use of Marketo Engage, CVSHealth transformed client engagement processes, leading to greater efficiency, agility, and scale. The increased flexibility allowed for quick and easy integrations to all channels. Get the inside scoop from Blair McCracken at CVSHealth on how to optimize sales’ productivity, improve consumer experience, and achieve the ultimate partnership with sales.
Discover:
- How CVSHealth increased client engagement with Account-based Marketing and Sales Insight capabilities
- Why using Marketo Engage as your single source of truth increases flexibility and personalization opportunities
- What’s on the roadmap for CVSHealth and how they will remain agile
Public Track: B2B Marketing
Type: Session
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Marketing Practitioner, Marketing Operations Manager
Industry Focus: Healthcare/Lifesciences
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.