Marketing & Sales: Getting Agile with CVSHealth Caremark - S210

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  • Blair McCracken

    Blair McCracken

    Director, Digital Technology & Channel Execution, CVSHealth Caremark


Creating a seamless connection across consumer experience touchpoints requires tight coordination between marketing and sales. CVSHealth Caremark needed an agile solution that could match the speed of their B2B business. By expanding their use of Marketo Engage, CVSHealth transformed client engagement processes, leading to greater efficiency, agility, and scale. The increased flexibility allowed for quick and easy integrations to all channels. Get the inside scoop from Blair McCracken at CVSHealth on how to optimize sales’ productivity, improve consumer experience, and achieve the ultimate partnership with sales.


  • How CVSHealth increased client engagement with Account-based Marketing and Sales Insight capabilities
  • Why using Marketo Engage as your single source of truth increases flexibility and personalization opportunities
  • What’s on the roadmap for CVSHealth and how they will remain agile

Public Track: B2B Marketing

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Marketing Practitioner, Marketing Operations Manager

Industry Focus: Healthcare/Lifesciences

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