Closed captions in English can be accessed in the video player.
Mazda: Personalization Inspired by Japanese Hospitality - S821
Analytics Director, Wunderman Thompson
VP, Director of Analytics and Optimization, Wunderman Thompson
Product Marketing Manager, Adobe
No materials available for this session
ABOUT THE SESSION
The automotive industry is experiencing new forms of personalization, from digital experiences on the web or in-app to in-vehicle personalization. Mazda is at the forefront of this automotive digital transformation by using advanced facial recognition to adjust the driver’s position, display, climate controls, and sound system preferences and create frictionless, joy-inducing digital experiences.
In this session:
- The role of personalization throughout Mazda’s relationship with their drivers
- An approach to personalization and optimization that uses all resources and knowledge to please the customer and the business
- Unique methods to quantify personalization impact and ROI across channels
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Optimization Manager
Industry Focus: Automotive
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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