NVIDIA’s Innovative Approach to Target Recommendations - S818

Closed captions in English can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Get a deep dive into NVIDIA’s innovative approach to Adobe Target Recommendations and learn how its web team used the tool's many capabilities to create a personalized experience for visitors on their home page and beyond. With a diverse B2C and B2B product portfolio and thousands of digital assets, NVIDIA faced a large challenge in how to present the right content to each site visitor. To address this problem, NVIDIA's web team created a Recommended For You section on their home page that taps into the full potential of Target.

Get a walk-through of their setup and learn about:

  • How to configure your Recommendations experiences using multiple audiences, sequential criteria, the category affinity algorithm, and more
  • Building a scalable setup that works with a diverse collection of B2B and B2C content, 20+ languages, and different editorial priorities
  • Adding a filtering function to your recommendation section to give your web visitors the ability to customize their own experience

Public Track: Personalized Omnichannel Engagement

Type: Session

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.