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Personalization for Dynamic Customer Service - S823
Group Product Marketing Manager, Adobe
Chief Personalization Officer, Helium
Adobe Real-Time CDPStart a free trial Learn more
Adobe TargetStart a free trial Learn more
Marketo EngageStart a free trial Learn more
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ABOUT THE SESSION
Dynamic chat technologies have become more prevalent in engaging web browsing visitors and identifying their intent and preferences to convert them into happy consumers. But far too often it feels like we’re receiving a robo-chat with automated responses that are not engaging in a relevant conversation. We'll take a live look through a dynamic demo on how an AI-powered personalization engine, equipped with the right data and integrated with dynamic chat, can raise the relevance to the roof in your automated responses for both B2B and B2C companies.
In this session, we’ll demonstrate:
- The delta in experience between a pure automated chat and one integrated with an intelligent, AI-powered personalization engine
- A look under the hood to see how easy it is to integrate and execute
- A live dynamic chat demo that feels like a real conversation with a potential customer
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Operations, Web Designer, Marketing Practitioner, Operations Executive
Industry Focus: Commerce, Retail
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