Closed captions in English can be accessed in the video player.
Personalized Experiences and Loyalty in Travel & Dining - S751
Global Director Industry Strategy - Travel, Hospitality & Dining, Adobe
Director, Marketing Orchestration & Workflow Automation, Marriott International
Adobe AnalyticsStart a free trial Learn more
Adobe Audience ManagerStart a free trial Learn more
Adobe CampaignStart a free trial Learn more
Adobe Creative CloudStart a free trial Learn more
Adobe Customer Journey AnalyticsStart a free trial Learn more
Adobe Experience PlatformStart a free trial Learn more
Adobe Journey OptimizerStart a free trial Learn more
Adobe Real-Time CDPStart a free trial Learn more
Adobe TargetStart a free trial Learn more
Adobe WorkfrontStart a free trial Learn more
Adobe Experience Manager AssetsStart a free trial Learn more
Adobe Experience Manager SitesStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
In an era where change is constant and your competition is a click away, gaining consumers’ loyalty is an ever-increasing challenge. The year of 2022 was marked with challenges in customer retention as demand grew while operations failed to scale back to pre-pandemic levels. These service failures paired with inflation led many customers to question their loyalty to brands. While programs play a role in driving and accelerating loyalty, businesses must more deeply understand and connect with their customers to offer products and services that fit their unique desires and needs. Learn how Marriott International is transforming operations as they efficiently scale up personalization to drive ancillary revenue.
Join us as we present:
- The future of loyalty in consumer industries
- Why automation supports personalization maturity through micro-segmentation
- How Marriott International is maturing its personalization practice to an enterprise-wide approach one product and one channel at a time
Public Track: Collaborative Work Management, Analytics for Customer Journeys, Content that Drives Performance, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud, Content Supply Chain
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Operations Executive
Industry Focus: Travel & Hospitality
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.