Closed captions in English can be accessed in the video player.
Innovation Super Sessions
Personalized Insights and Engagement with Adobe Experience Platform - SS6
SVP, Engineering, Experience Cloud, Adobe
Executive Vice President, Chief AI and Analytics Officer, U.S. Bank
Sr. Director, Product Marketing, Adobe
Principal Product Marketing Manager, Adobe
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ABOUT THE SESSION
Building a winning personalization strategy starts with the ability to leverage deep insights and impactfully engage with customers to deliver meaningful experiences. Join to learn how Adobe can help you achieve this objective by deploying Adobe Real-Time CDP, Adobe Journey Optimizer, and Adobe Customer Journey Analytics — all powered by a natively connected foundation with Adobe Experience Platform. Additionally, learn how these solutions can supercharge your entire customer experience stack, including other Adobe applications such as Adobe Target and Adobe Commerce, as well as third-party systems like enterprise data warehouses. Discover the value of connected applications to power connected customer experiences.
Public Track: Customer Data Management and Activation
Type: Innovation Super Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Marketing Practitioner, Marketing Analyst
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