Closed captions in English can be accessed in the video player.
Personalizing the Commerce Experience - S508
Product Marketing Manager, Adobe Commerce, Adobe
Sr. Product Manager, Adobe
No materials available for this session
ABOUT THE SESSION
Did you know that you have 8 seconds to convince a new customer to stay on your page? With customer expectations for online shopping experiences rising, each moment must leave buyers feeling understood and engaged. Achieving personalized commerce experiences means a happier customer but also boosts to conversion rates (10x) and revenues (8x). However, scaling your ability to execute on a personalized commerce vision without more resources feels impossible. In this session, we break down personalization into actionable strategies and demonstrate the foundational and advanced capabilities that Adobe Commerce delivers to empower you to personalize commerce experiences.
- Why personalization matters and how to break it down
- Foundational steps to deliver personalized experiences
- New powerful features that you can deploy for deeper personalization with Adobe Commerce
Public Track: Commerce Made Personal
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Web Marketer, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst
Industry Focus: Automotive, Commerce, Consumer Goods, High Tech, Industrial Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.