Personalizing the Commerce Experience - S508

Closed captions in English can be accessed in the video player.

Share this page



Did you know that you have 8 seconds to convince a new customer to stay on your page? With customer expectations for online shopping experiences rising, each moment must leave buyers feeling understood and engaged. Achieving personalized commerce experiences means a happier customer but also boosts to conversion rates (10x) and revenues (8x). However, scaling your ability to execute on a personalized commerce vision without more resources feels impossible. In this session, we break down personalization into actionable strategies and demonstrate the foundational and advanced capabilities that Adobe Commerce delivers to empower you to personalize commerce experiences.
Learn about:

  • Why personalization matters and how to break it down
  • Foundational steps to deliver personalized experiences
  • New powerful features that you can deploy for deeper personalization with Adobe Commerce

Public Track: Commerce Made Personal

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Web Marketer, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Automotive, Commerce, Consumer Goods, High Tech, Industrial Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.