Did you know that you have 8 seconds to convince a new customer to stay on your page? With customer expectations for online shopping experiences rising, each moment must leave buyers feeling understood and engaged. Achieving personalized commerce experiences means a happier customer but also boosts to conversion rates (10x) and revenues (8x). However, scaling your ability to execute on a personalized commerce vision without more resources feels impossible. In this session, we break down personalization into actionable strategies and demonstrate the foundational and advanced capabilities that Adobe Commerce delivers to empower you to personalize commerce experiences.
Why personalization matters and how to break it down
Foundational steps to deliver personalized experiences
New powerful features that you can deploy for deeper personalization with Adobe Commerce
Public Track: Commerce Made Personal
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, IT Architect, IT Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Web Marketer, Product Manager, IT Practitioner, Marketing Practitioner, Marketing Analyst
Industry Focus: Automotive, Commerce, Consumer Goods, High Tech, Industrial Manufacturing, Media & Entertainment, Retail, Telecommunications, Travel & Hospitality, Distribution/Wholesale
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