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Powering Your Digital Business with Adobe Experience Cloud - S703

SPEAKERS
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VP, Marketing Technology, Merkle
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VP, eCommerce & Web, RingCentral
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ABOUT THE SESSION
Cloud-based communication and collaboration provider RingCentral successfully launched a transformation program to orchestrate customer engagement across all marketing channels. The goal of this transformation was to deliver more contextual and personal experiences to drive engagement and ultimately revenue. The program centered around the power of Adobe Experience Platform, using Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics to deliver the next-best experience at every touchpoint at scale.
In this session, experts will share:
- Key learnings from this transformation
- How to best use Adobe Experience Platform for personalized CX
- How to orchestrate CX across all channels
Public Track: Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud
Type: Session
Technical Level: General Audience, Intermediate
Presentation Style: Case/Use Study
Audience Type: Digital Marketer, Marketing Executive
Industry Focus: High Tech, Telecommunications
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