Cloud-based communication and collaboration provider RingCentral successfully launched a transformation program to orchestrate customer engagement across all marketing channels. The goal of this transformation was to deliver more contextual and personal experiences to drive engagement and ultimately revenue. The program centered around the power of Adobe Experience Platform, using Real-Time CDP, Adobe Journey Optimizer, and Customer Journey Analytics to deliver the next-best experience at every touchpoint at scale.
In this session, experts will share:
- Key learnings from this transformation
- How to best use Adobe Experience Platform for personalized CX
- How to orchestrate CX across all channels