Reshaping the Digital World with Consent-Based Marketing​ - S729

As massive digital and cultural shifts change the way people choose to buy from and share data with, organizations are transforming how to connect and engage with consumers. Consent and preference management empowers consumers to take control of their relationship with a brand, providing more power to control data sharing controls, marketing preferences, and more. This technique can be used to enhance the effectiveness of campaigns, build long-term customer relationships, and drive business innovation. Join this session hosted by OneTrust, Capco, and Prudential to learn about:

• The evolution of privacy and customer experiences
• How brands are making consented data a key driver
• Best practices for unifying individual privacy and marketing choices across complex data and technology systems
• The ROI of consent and preference management
• How OneTrust and Capco are partnering together with Prudential to deliver omni-channel experiences in the age of modern privacy

Public Track: Customer Data Management and Activation, Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Operations Executive

Industry Focus: Advertising/Publishing, Financial Services & Insurance, Healthcare/Lifesciences, Retail