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Innovation Super Sessions
Scale Your B2B Organization with Next-Generation Experiences - SS2
SVP, Experience Cloud, Platform & Products, Adobe
Global CMO, EY
Sr. Director, Product Marketing & Strategy, B2B Marketing, Adobe
Principal Solution Consultant, Digital Experience, Adobe
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ABOUT THE SESSION
The B2B buying journey is becoming more complex with multiple buyer, supplier, and partner roles all engaging through hundreds of interactions and the latest digital channels. It’s time for B2B businesses to scale using a new blueprint that focuses on the right prospects, creates a fast-track to sales, and optimizes for revenue impact. Adobe B2B offerings can help you advance your personalization, campaign velocity, lead and account qualification, and routing and attribution automation efforts. Join us to understand the keys to a highly efficient marketing-led growth engine fueled by next-gen experiences and automated marketing and sales collaboration.
Public Track: B2B Marketing
Type: Innovation Super Session
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Data Scientist, Optimization Manager, Marketing Practitioner, Marketing Operations Manager
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