Innovation Super Sessions

Scale Your B2B Organization with Next-Generation Experiences - SS2

Closed captions in English can be accessed in the video player.

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  • Amit Ahuja

    SVP, Experience Cloud, Platform & Products, Adobe

  • Karen Hopkins

    Global CMO, EY

  • Brian Glover

    Sr. Director, Product Marketing & Strategy, B2B Marketing, Adobe

  • Bridget Burne

    Principal Solution Consultant, Digital Experience, Adobe


The B2B buying journey is becoming more complex with multiple buyer, supplier, and partner roles all engaging through hundreds of interactions and the latest digital channels. It’s time for B2B businesses to scale using a new blueprint that focuses on the right prospects, creates a fast-track to sales, and optimizes for revenue impact. Adobe B2B offerings can help you advance your personalization, campaign velocity, lead and account qualification, and routing and attribution automation efforts. Join us to understand the keys to a highly efficient marketing-led growth engine fueled by next-gen experiences and automated marketing and sales collaboration.

Public Track: B2B Marketing

Type: Innovation Super Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Data Scientist, Optimization Manager, Marketing Practitioner, Marketing Operations Manager

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