The B2B buying journey is becoming more complex with multiple buyer, supplier, and partner roles all engaging through hundreds of interactions and the latest digital channels. It’s time for B2B businesses to scale using a new blueprint that focuses on the right prospects, creates a fast-track to sales, and optimizes for revenue impact. Adobe B2B offerings can help you advance your personalization, campaign velocity, lead and account qualification, and routing and attribution automation efforts. Join us to understand the keys to a highly efficient marketing-led growth engine fueled by next-gen experiences and automated marketing and sales collaboration.
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