Scaling Enterprise Campaign Creation Across 100+ Marketers - S743

Is your campaign creation process totally out of control? Does it feel like it’s MacGyvered together with duct tape? Is it taking you forever to get campaigns out the door? Are your marketers frustrated? Are they feeling like glorified data entry clerks? It doesn’t have to be that way. Discover how two visionary marketing leaders cut campaign costs, decreased time to market, and delighted their teams in the process – all while staying on brand.

Hear from leaders in top organizations how they've empowered their global marketing teams to:

• Move faster by streamlining collaboration and approvals
• Do better marketing by improving campaign performance
• Be more creative by empowering teams while staying on brand
• Save money!

Public Track: Collaborative Work Management, B2B Marketing

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Campaign Manager, Email Marketer, Marketing Executive, Operations, Project Manager, Marketing Practitioner, Operations Executive

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consumer Goods, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale