To support marketing efforts, automation and simplification within marketing operations enables the MOPS team to focus on innovation instead of mundane and repetitive tasks. One of the best resources available to you to accomplish “doing more with less” is the Marketo APIs. You can easily clone and update Marketo assets by creating automated processes via ETL (extract, transform, and load) tools to streamline activities.
In this session, learn:
What an API is and how to access the Marketo Engage APIs
Use cases on how the APIs can simplify daily tasks
Building advanced automation with ETL tools to streamline tasks
Public Track: B2B Marketing
Type: Session, Skill Exchange
Technical Level: Intermediate, Advanced
Presentation Style: Tips & Tricks
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