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Skill Exchange: Uncovering Optimization Opportunities with Data - S192
Principal Consultant, Adobe
Digital Experimentation Team Lead, U.S. Bank
No materials available for this session
ABOUT THE SESSION
In many industries, the term optimization is overused and often misunderstood. As an experimentation manager for over 8 years, Shari has taken an active role in discovering opportunities for improvement, guarding against human biases and, most importantly, making sure that the data is being used to make changes to help customers.
In this session, learn to:
- Use dimensions and calculated metrics to define and highlight your most valuable audiences
- Uncover potential user experience problems through audience comparison and site engagement analysis
- Determine a plan to fix problems, promote positive behaviors, and deepen the relationship through a combination of strategies
Public Track: Analytics for Customer Journeys
Type: Session, Skill Exchange
Technical Level: Intermediate, Advanced
Audience Type: Business Analyst, Digital Analyst, Data Scientist, Optimization Manager
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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