Skill Exchange: Uncovering Optimization Opportunities with Data - S192

Closed captions in English can be accessed in the video player.

Share this page



In many industries, the term optimization is overused and often misunderstood. As an experimentation manager for over 8 years, Shari has taken an active role in discovering opportunities for improvement, guarding against human biases and, most importantly, making sure that the data is being used to make changes to help customers.

In this session, learn to:

  • Use dimensions and calculated metrics to define and highlight your most valuable audiences
  • Uncover potential user experience problems through audience comparison and site engagement analysis
  • Determine a plan to fix problems, promote positive behaviors, and deepen the relationship through a combination of strategies

Public Track: Analytics for Customer Journeys

Type: Session, Skill Exchange

Technical Level: Intermediate, Advanced

Audience Type: Business Analyst, Digital Analyst, Data Scientist, Optimization Manager

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.