Smell the Coffee: Nestle's Successful IoT Strategy - S514

Hear how Nestle built an IoT strategy to create a unique and distinctive "Coffee Shop at Home" value proposition by enabling smart, personalized recommendations and leveraging consumer data with Neo, Nescafe's Dolce Gusto latest generation of connected coffee machines. Nestle went from the traditional path of using digital experiences to sell physical goods to integrating physical devices into its digital ecosystem and consumer experience. Keeping track of users' preferences, like brew size and temperature, can lead to personalized recommendations that increase engagement and loyalty and grow customer lifetime value.

Learn how to:

• Integrate Adobe Commerce into your digital ecosystem to power and scale a global, omnichannel strategy
• Think out of the box to find ways to reward your users' day-to-day habits to increase loyalty and revenue
• Integrate your users' behaviors and preferences to provide personalized recommendations

Public Track: Commerce Made Personal

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Digital Marketer, Marketing Executive, Audience Strategist, Commerce Executive, Social Marketer, Commerce Marketer/Merchandiser, Marketing Practitioner

Industry Focus: Commerce, Consumer Goods