Creating marketing material that is tailored to a specific audience and/or publishing channel can require a lot of time. Video marketing increases the complexity, as creating and editing videos commonly requires additional craft and expertise.
Designed to simplify the work of video marketers, “Custom Clips” showcases how analytics and past videos’ performance data can be used to modify and edit new videos automatically. Using Adobe Sensei AI, this project can help advertisers better align their videos to key audiences and destinations. As an example, it can easily trim a 60-second commercial into 15-second Connected TV spots, tailoring content towards an audience of highly loyal customers, then repeat the process by sharing a completely different set of content for a group of new customers.