Taking a journey from the idea stage to execution can take cross-channel campaign practitioners up to several weeks. Adobe’s “Path Wise” can reduce this effort to a matter of minutes.
Pulling data from Adobe Experience Platform, Path Wise uses machine learning to simulate how much traffic each touchpoint within a customer journey is expected to receive, and how many conversions are anticipated. The project then uses Adobe Sensei GenAI to predict how users will respond to a new journey before it is launched, providing accurate data-driven predictions on how users will flow through the stages and engage with their journey. This enables marketers to proactively change the journey and create digital experiences their customers crave.