Project Path Wise - GS6-2

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SPEAKERS

ABOUT THE SESSION

Taking a journey from the idea stage to execution can take cross-channel campaign practitioners up to several weeks. Adobe’s “Path Wise” can reduce this effort to a matter of minutes.

Pulling data from Adobe Experience Platform, Path Wise uses machine learning to simulate how much traffic each touchpoint within a customer journey is expected to receive, and how many conversions are anticipated. The project then uses Adobe Sensei GenAI to predict how users will respond to a new journey before it is launched, providing accurate data-driven predictions on how users will flow through the stages and engage with their journey. This enables marketers to proactively change the journey and create digital experiences their customers crave.

Type: Sneaks

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