To foster and welcome inclusivity within digital shopping experiences, “True Colors” enables Adobe Commerce website shoppers to find clothing products and color palettes that are best suited to their personal needs.
True Colors uses Adobe Sensei AI to analyze skin undertones and the color contrasts between facial features. This output is then used to match shoppers to complimentary colors, based on decades of extensive color theory research, and filter website inventories to show which products are available in these colors. This ultimately removes the need to manually match shoppers’ skin tones to product colors on the site, accelerating their discovery of apparel that will best compliment them.
True Colors enables a shopping experience for everyone, while also elevating commerce merchants with the ability to deliver personalized experiences. By using data for inclusive purposes, this technology can improve shopping for everyone.