Project Segment Smarts - GS6-6

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ABOUT THE SESSION

In most organizations, vast quantities of data and assets go unused, but with the right tools, they can be leveraged for both analytics and content reuse.

Capturing data from Adobe Content Analytics and Adobe Real-Time Customer Data Platform, “Segment Smarts” empowers Adobe Experience Manager (AEM) content owners to identify the best audiences for existing content based on a behavioral model. This technology is a go-to solution for determining where on-site content is best delivered and how it can be seamlessly activated in real-time, via AEM or Adobe Target.

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