Spend Smarter, Operate Leaner, and Accelerate Growth - S734

Closed captions in English can be accessed in the video player.

Share this page



In an economy where growth is no longer a given and budgets are lean, businesses need to make every click count. Turn uncertainty into growth while maximizing ROI at every stage of the customer journey. Join Michael Gulmann, former SVP of consumer product at Expedia Group, and John O’Melia, chief customer officer at Contentsquare, as they discuss how to drive customer loyalty and happiness to fuel growth.

In this session:

  • Why digital experience analytics is a must-have for delivering ROI
  • Optimization, efficiency, and conversion strategies
  • Key learnings from the Contentsquare 2023 Digital Experience Analytics Benchmark Report

Public Track: Analytics for Customer Journeys

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Campaign Manager, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Segmentation Specialist, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Project Manager, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst

Industry Focus: Automotive, Commerce, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.