With recent privacy changes, people have more control over how their data is used by brands, yet they still expect a personalized experience across the internet, including paid media. These industry shifts create an opportunity to maximize the value of touchpoints for high-value customers by delivering consistent experiences across on-site and paid media.
In this session:
Learn how to drive quality prospects and known audiences to action with the power of connected advertising integrations
Understand how to provide personalized interactions in a privacy-safe way
Dive deep into ways to adjust your holistic marketing and advertising strategy
Public Track: Customer Data Management and Activation
Technical Level: General Audience, Intermediate, Advanced
Presentation Style: Case/Use Study
Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Publisher, Audience Strategist, Channel Marketer, Optimization Manager, Social Marketer, Web Marketer, Marketing Practitioner, Media Planner
Industry Focus: Advertising/Publishing, Commerce, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Telecommunications, Travel & Hospitality
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