Strengthen Customer Relationships with Connected Advertising - S414

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With recent privacy changes, people have more control over how their data is used by brands, yet they still expect a personalized experience across the internet, including paid media. These industry shifts create an opportunity to maximize the value of touchpoints for high-value customers by delivering consistent experiences across on-site and paid media.

In this session:

  • Learn how to drive quality prospects and known audiences to action with the power of connected advertising integrations
  • Understand how to provide personalized interactions in a privacy-safe way
  • Dive deep into ways to adjust your holistic marketing and advertising strategy

Public Track: Customer Data Management and Activation

Type: Session

Technical Level: General Audience, Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Publisher, Audience Strategist, Channel Marketer, Optimization Manager, Social Marketer, Web Marketer, Marketing Practitioner, Media Planner

Industry Focus: Advertising/Publishing, Commerce, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Telecommunications, Travel & Hospitality

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