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Strengthen Customer Relationships with Connected Advertising - S414
SPEAKERS
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Product Marketing Manager, Adobe
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Sr. Campaign Marketing Manager, Adobe
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ABOUT THE SESSION
With recent privacy changes, people have more control over how their data is used by brands, yet they still expect a personalized experience across the internet, including paid media. These industry shifts create an opportunity to maximize the value of touchpoints for high-value customers by delivering consistent experiences across on-site and paid media.
In this session:
- Learn how to drive quality prospects and known audiences to action with the power of connected advertising integrations
- Understand how to provide personalized interactions in a privacy-safe way
- Dive deep into ways to adjust your holistic marketing and advertising strategy
Public Track: Customer Data Management and Activation
Type: Session
Technical Level: General Audience, Intermediate, Advanced
Presentation Style: Case/Use Study
Audience Type: Advertiser, Campaign Manager, Digital Marketer, Marketing Executive, Publisher, Audience Strategist, Channel Marketer, Optimization Manager, Social Marketer, Web Marketer, Marketing Practitioner, Media Planner
Industry Focus: Advertising/Publishing, Commerce, Education, Financial Services & Insurance, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Telecommunications, Travel & Hospitality
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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