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The Evolution of General Motors: Modernized for Scale - S316
Product Marketing Manager, Adobe
Assistant Manager, Global Digital Optimization - Quantum Global Digital Optimization, General Motors
Sr. Software Development Manager Global Brand Sites, DBTT, General Motors
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ABOUT THE SESSION
General Motors reimagined their approach to content management to connect with customers across their various automotive brands (including Cadillac, Buick, and Chevrolet) and drive business success in today’s rapidly changing landscape. Modernizing their customer experience strategies and tools enabled General Motors to maximize value, unlock agility, and establish a foundation for future growth. Hear how General Motors simplified, evolved, and transformed experience management with Adobe Experience Manager Sites to drive seamless, immersive experiences along the customer journey.
Join us to learn:
- Why modernizing experience management was business critical
- Key focus areas and best practices for success
- The business value and impact General Motors achieved
Public Track: Content that Drives Performance
Technical Level: General Audience
Presentation Style: Value Realization
Audience Type: IT Executive, Marketing Executive, Web Marketer, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner
Industry Focus: Automotive
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