The Evolution of General Motors: Modernized for Scale - S316

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  • Pauline Huynh

    Pauline Huynh

    Product Marketing Manager, Adobe

  • Adam Kellepourey

    Adam Kellepourey

    Assistant Manager, Global Digital Optimization - Quantum Global Digital Optimization, General Motors

  • Ronald Diemicke

    Ronald Diemicke

    Sr. Software Development Manager Global Brand Sites, DBTT, General Motors


General Motors reimagined their approach to content management to connect with customers across their various automotive brands (including Cadillac, Buick, and Chevrolet) and drive business success in today’s rapidly changing landscape. Modernizing their customer experience strategies and tools enabled General Motors to maximize value, unlock agility, and establish a foundation for future growth. Hear how General Motors simplified, evolved, and transformed experience management with Adobe Experience Manager Sites to drive seamless, immersive experiences along the customer journey. 

Join us to learn:

  • Why modernizing experience management was business critical
  • Key focus areas and best practices for success
  • The business value and impact General Motors achieved

Public Track: Content that Drives Performance

Type: Session

Technical Level: General Audience

Presentation Style: Value Realization

Audience Type: IT Executive, Marketing Executive, Web Marketer, Project Manager, Product Manager, IT Practitioner, Marketing Practitioner

Industry Focus: Automotive

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