For the American Heart Association (AHA), marketing can quite literally make a life-changing impact. But when priorities and processes aren’t clear or team members struggle to get work done, the efforts of the marketing team can quickly flatline. Leaders from AHA and LeapPoint share best practices in work management and lessons learned in AHA's journey to connecting people, processes, and technology to drive greater impact.
Get a deeper understanding and real-world examples of how to:
Improve strategic planning and alignment
Make getting work done easier and more efficient, and better prioritize work and resources to increase revenues and impact
Support better collaboration, communication, and brand consistency
Increase staff satisfaction and retention
Public Track: Collaborative Work Management, Content Supply Chain
Technical Level: General Audience
Presentation Style: Case/Use Study, Value Realization
Industry Focus: Consumer Goods, Financial Services & Insurance, Healthcare/Lifesciences, Media & Entertainment, Retail, Travel & Hospitality
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