The Paradox of Consumer Personalization - S815

Closed captions in English can be accessed in the video player.

Share this page



With growing data privacy awareness and regulation, consumers are rethinking what data they’re willing to give to brands. It's no wonder over 80% of marketing leaders say increased consumer privacy protections have changed their perception of personalization. Companies must navigate the personalization landscape by thinking strategically about personalized moments across the customer lifecycle – and whether consumers appreciate it pre-purchase, at-purchase, or post-purchase. It takes a trifecta of strategy, data, and technology to successfully design and execute personalized experiences that resonate with consumers.


Join Forrester’s Jessie Liu and Adobe’s Kevin Lindsay for a provocative session:

  • Explore these paradoxes and why personalization continues to elude many brands
  • Hear fresh perspectives on personalization and gain insights from Forrester’s latest research
  • Challenge old assumptions and re-think personalization’s purpose and potential

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Campaign Manager, Digital Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Optimization Manager, Web Marketer, Product Manager, Marketing Practitioner

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.

By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.