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Optimizing your Capacity and Spend with Workfront and Anaplan - S610
Sr. Solutions Advisor, Adobe
VP, GTM Technology & Marketing Operations, Anaplan
No materials available for this session
ABOUT THE SESSION
Today we know that every business, regardless of industry, must become a digital business to remain competitive. This requires creating and delivering seamless, personalized customer experiences (CX) at high volume and velocity. The challenge is that marketing lifecycles operate in silos, with strategy and budget disconnected from creation and distribution, resulting in rigid plans that aren’t responsive to in-market performance. The solution is to close the loop between the marketing budget, team execution, and frontline actuals. To close this gap, Adobe Workfront has partnered with Anaplan, the leader in connected financial planning for the enterprise.
Join Workfront and Anaplan in this session to learn:
- The importance of connecting your financial plan with marketing execution
- How integrating budgets and execution improves CX visibility, velocity, and delivery
- How to integrate Workfront with Anaplan using Fusion
Public Track: Collaborative Work Management
Technical Level: General Audience
Presentation Style: Thought Leadership
Audience Type: Business Analyst, Campaign Manager, IT Executive, Marketing Executive, Commerce Executive, Optimization Manager, Marketing Practitioner, Marketing Analyst
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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