Discover how T-Mobile successfully reengaged visitors with abandoned shopping carts through data collection and journey orchestration.
In this session:
Learn to standardize your data structure using the Experience Data Model, plus the benefits and options to consider when mapping your client-side data layer
Identify the decisions critical to planning event-based data flows and data structures that enable successful customer reengagement
Learn how Adobe Experience Platform Web SDK, Adobe Experience Platform, Journey Orchestration, and Adobe Campaign work together for better customer experiences and increased revenues
Public Track: Developer Ecosystem
Technical Level: Beginner, Intermediate, Advanced
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, Audience Strategist, Data Scientist, Web Marketer, Web Analyst, IT Practitioner, Marketing Practitioner, Marketing Analyst
Industry Focus: Consumer Goods, Retail, Telecommunications
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