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T-Mobile Uses Edge Data to Reduce Cart Abandonment - S433
Managing Principal Consultant, Adobe
Digital Optimization Manager, T-Mobile
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ABOUT THE SESSION
Discover how T-Mobile successfully reengaged visitors with abandoned shopping carts through data collection and journey orchestration.
In this session:
- Learn to standardize your data structure using the Experience Data Model, plus the benefits and options to consider when mapping your client-side data layer
- Identify the decisions critical to planning event-based data flows and data structures that enable successful customer reengagement
- Learn how Adobe Experience Platform Web SDK, Adobe Experience Platform, Journey Orchestration, and Adobe Campaign work together for better customer experiences and increased revenues
Public Track: Developer Ecosystem
Technical Level: Beginner, Intermediate, Advanced
Presentation Style: Case/Use Study
Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, Audience Strategist, Data Scientist, Web Marketer, Web Analyst, IT Practitioner, Marketing Practitioner, Marketing Analyst
Industry Focus: Consumer Goods, Retail, Telecommunications
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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