T-Mobile Uses Edge Data to Reduce Cart Abandonment - S433

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Discover how T-Mobile successfully reengaged visitors with abandoned shopping carts through data collection and journey orchestration.

In this session:

  • Learn to standardize your data structure using the Experience Data Model, plus the benefits and options to consider when mapping your client-side data layer
  • Identify the decisions critical to planning event-based data flows and data structures that enable successful customer reengagement
  • Learn how Adobe Experience Platform Web SDK, Adobe Experience Platform, Journey Orchestration, and Adobe Campaign work together for better customer experiences and increased revenues

Public Track: Developer Ecosystem

Type: Session

Technical Level: Beginner, Intermediate, Advanced

Presentation Style: Case/Use Study

Audience Type: Business Analyst, Developer, Digital Analyst, Digital Marketer, IT Architect, Audience Strategist, Data Scientist, Web Marketer, Web Analyst, IT Practitioner, Marketing Practitioner, Marketing Analyst

Industry Focus: Consumer Goods, Retail, Telecommunications

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