Touchdown! How the KC Chiefs Ignited Personalization to Win - S605

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Reaching, engaging, and delighting millions. That's the core mission of the Kansas City Chiefs' marketing team. Whether in season or not, the Chiefs are planning, creating, managing, and deploying personalized content across dozens of channels at scale. But when the systems, processes, and teams who are responsible for delivering that content are disjointed, it can hinder the ability to get into market quickly.

During this session, we'll:

  • Exlore how the Kansas City Chiefs streamlined their content supply chain with the help of Adobe Workfront and LeapPoint
  • Walk through the Chiefs journey of optimizing internal planning to accelerate content delivery
  • Share how the Chiefs amped up personalization to drive seamless engagement with their fans, community, players, and more

Public Track: Collaborative Work Management, Content Supply Chain

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Campaign Manager, Database Marketing Manager, Digital Analyst, Email Marketer, Marketing Executive, Publisher, Segmentation Specialist, Audience Strategist, Content Marketer, Optimization Manager, Social Marketer, Web Marketer, Web Analyst, Project Manager, Marketing Practitioner, Marketing Analyst, Media Planner

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