Transform the Buyer’s Journey with Live Conversations - S201

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Buyer journeys are more complex and contain a wide variety of customer touchpoints, so you need to adjust your strategy to meet customers across channels. Learn best practices on transforming existing forms, landing pages, and website experiences into live conversations using Dynamic Chat. Matthew Weissman from Waters Corporation 's Commercial Excellence Team will share how seamless it was to implement Dynamic Chat and establish it within Waters' marketing toolkit. We’ll show you how to increase conversions, speed up opportunity qualification, and increase sales meeting bookings using new conversational marketing capabilities built into Marketo Engage.


  • When to add a chat bot to your customer experience management strategy
  • The benefits of having Dynamic Chat built into your MAP
  • What Dynamic Chat capabilities Waters utilized to unlock new opportunities
  • Upcoming functionality built with Adobe Sensei GenAI that offers conversational assistance to marketers and live chat agents

Public Track: B2B Marketing

Type: Session

Technical Level: Beginner, Intermediate

Presentation Style: Tips & Tricks

Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Marketing Practitioner, Marketing Operations Manager

Industry Focus: High Tech, Industrial Manufacturing

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