Buyer journeys are more complex and contain a wide variety of customer touchpoints, so you need to adjust your strategy to meet customers across channels. Learn best practices on transforming existing forms, landing pages, and website experiences into live conversations using Dynamic Chat. Matthew Weissman from Waters Corporation 's Commercial Excellence Team will share how seamless it was to implement Dynamic Chat and establish it within Waters' marketing toolkit. We’ll show you how to increase conversions, speed up opportunity qualification, and increase sales meeting bookings using new conversational marketing capabilities built into Marketo Engage.
When to add a chat bot to your customer experience management strategy
The benefits of having Dynamic Chat built into your MAP
What Dynamic Chat capabilities Waters utilized to unlock new opportunities
Upcoming functionality built with Adobe Sensei GenAI that offers conversational assistance to marketers and live chat agents
Public Track: B2B Marketing
Technical Level: Beginner, Intermediate
Presentation Style: Tips & Tricks
Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Marketing Executive, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Marketing Practitioner, Marketing Operations Manager
Industry Focus: High Tech, Industrial Manufacturing
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