Transform Your Mindset and Process from Transact to Contract - S512

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According to a 2022 IBM IBV study, 64% of subscribers feel more connected when they have subscriptions than with companies where they have one-off transactions. Get to know the new Revenue and Billing Management offering between IBM, Adobe, and Zuora, which allows enterprises to move beyond simple subscriptions to more advanced monetization strategies and the experience-led, KPI-driven business models required to enable success.

In this session, we'll demonstrate how, in partnership with Adobe and Zuora, organizations can:

  • Grow revenue through improving lifetime value and deepening their relationship with each customer
  • Simplify and unify buying experiences while leveraging data to provide personalized offers
  • Build business resiliency with recurring revenue (subscription) offers, single bill, and automated revenue recognition

Public Track: Commerce Made Personal

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Digital Marketer, IT Executive, Marketing Executive, Commerce Executive, Optimization Manager, Commerce Marketer/Merchandiser, Product Manager, Marketing Practitioner

Industry Focus: Commerce

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