Under Armour: Charting a Course for the Content Supply Chain - S603

Is your team trying to scale content creation to meet your company's goals of personalized experiences but getting stuck in a traffic jam of manual effort and poor communication? Join Roman Kuebler and Ben Snyder for an in-depth conversation about Under Armour's journey to implement a global content delivery system by using Adobe Workfront to bridge processes across the best of Adobe's tools, including Adobe Creative Cloud and Adobe Experience Manager Assets.

Hear real-life examples for aligning people, process, and technology to:

• Super-charge your brand globally by giving your teams proofing and approval tools that up-level your content consistency with automated workflows
• See how change includes adapting existing processes, like folder structures, so that teammates can easily adjust while getting added value
• Provide a user-friendly asset share portal with search, powered with metadata governed by connected work management

Public Track: Collaborative Work Management, Content Supply Chain

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Project Manager, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst, Media Planner