Closed captions in English can be accessed in the video player.
Under Armour: Charting a Course for the Content Supply Chain - S603
Practice Lead, Technical Validation, Adobe
Production Design and Creative Assets Management, Under Armour
Adobe Creative CloudStart a free trial Learn more
Adobe WorkfrontStart a free trial Learn more
Adobe Experience Manager AssetsStart a free trial Learn more
No materials available for this session
ABOUT THE SESSION
Is your team trying to scale content creation to meet your company's goals of personalized experiences but getting stuck in a traffic jam of manual effort and poor communication? Join Roman Kuebler and Ben Snyder for an in-depth conversation about Under Armour's journey to implement a global content delivery system by using Adobe Workfront to bridge processes across the best of Adobe's tools, including Adobe Creative Cloud and Adobe Experience Manager Assets.
Hear real-life examples for aligning people, process, and technology to:
- Super-charge your brand globally by giving your teams proofing and approval tools that up-level your content consistency with automated workflows
- See how change includes adapting existing processes, like folder structures, so that teammates can easily adjust while getting added value
- Provide a user-friendly asset share portal with search, powered with metadata governed by connected work management
Public Track: Collaborative Work Management, Content Supply Chain
Technical Level: General Audience
Presentation Style: Case/Use Study
Audience Type: Advertiser, Business Analyst, Campaign Manager, Creative Leader, Database Marketing Manager, Developer, Digital Analyst, Digital Marketer, Email Marketer, IT Architect, IT Executive, Marketing Executive, Mobile Marketer, Publisher, Segmentation Specialist, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Project Manager, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst, Media Planner
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
Digital experience insights
Explore even more digital experience insights with these short videos.
Success starts with Experience League.
Find success faster with expert-created courses, self-guided learning, quick video tutorials, documentation articles for all levels and roles, and a community of peers and experts for support along the way.