Innovation Super Sessions

Using Data and Insight as a Force Multiplier for CXM - SS4

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Customer engagement is inherently omnichannel, which can produce silos of unconnected data with fragmented insights and disjointed management of the customer experience. But when data is easily connected, standardized, and sequenced and then combined with cross-functional ownership of CXM, enterprises can discover and action contextually relevant insights across the entire customer journey — all at scale. Join us to learn how you can transform your CXM approach with unique and powerful omnichannel insights that fuel real-time acquisition, retention, cross-sell/upsell, and personalized marketing campaigns that will deliver powerful results for your business.

Public Track: Analytics for Customer Journeys

Type: Innovation Super Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Audience Strategist, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager

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