Innovation Super Sessions

Using Data and Insight as a Force Multiplier for CXM - SS4

Closed captions in English can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

Customer engagement is inherently omnichannel, which can produce silos of unconnected data with fragmented insights and disjointed management of the customer experience. But when data is easily connected, standardized, and sequenced and then combined with cross-functional ownership of CXM, enterprises can discover and action contextually relevant insights across the entire customer journey — all at scale. Join us to learn how you can transform your CXM approach with unique and powerful omnichannel insights that fuel real-time acquisition, retention, cross-sell/upsell, and personalized marketing campaigns that will deliver powerful results for your business.

Public Track: Analytics for Customer Journeys

Type: Innovation Super Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, Email Marketer, IT Executive, Marketing Executive, Mobile Marketer, Audience Strategist, Data Scientist, Optimization Manager, Web Marketer, Web Analyst, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing materials linked on this page ("Session Materials"), you agree that 1. Session Materials are Sample Files per our Terms of Use and 2. you will use Session Materials solely as directed by the applicable speaker.

The Adobe event experience.

Discover how we produce winning events, year after year.

Learn more