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Vanguard's Website Transformation - S744
Sr. Director, MarTech Engineering, Vanguard
Head of Web Technology, Vanguard
Head of Digital - Financial Services, Capgemini
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ABOUT THE SESSION
Learn how Vanguard’s institutional investor business, partnering with Capgemini, accelerated their website transformation in record time using Adobe Experience Manager to build a rich, client-centric digital platform ready to deliver an automated, brand-aligned experience while meeting compliance and operational efficiency goals. Hear how Vanguard and Capgemini re-engineered a complex legacy marketing technology stack into a modern, efficient marketing ecosystem with Adobe. Vanguard’s approach isn't unique to Financial Services – it can be applied to any connected marketing transformation at scale.
In this session:
- Vanguard shares lessons learned and successes from their journey
- Learn how the Adobe Suite plays a key part in establishing a foundation for personalization and content relevancy
- Leverage customer data and insights to tailor the experience at scale and expand your customer reach and fuel growth
Public Track: B2B Marketing, Content that Drives Performance, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud
Technical Level: General Audience, Beginner, Intermediate
Presentation Style: Case/Use Study, Thought Leadership, Value Realization
Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Publisher, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Operations, Project Manager, Product Manager, Marketing Practitioner, Operations Executive, Marketing Analyst
Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale
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