Vanguard's Website Transformation - S744

Learn how Vanguard’s institutional investor business, partnering with Capgemini, accelerated their website transformation in record time using Adobe Experience Manager to build a rich, client-centric digital platform ready to deliver an automated, brand-aligned experience while meeting compliance and operational efficiency goals. Hear how Vanguard and Capgemini re-engineered a complex legacy marketing technology stack into a modern, efficient marketing ecosystem with Adobe. Vanguard’s approach isn't unique to Financial Services – it can be applied to any connected marketing transformation at scale.

In this session:

• Vanguard shares lessons learned and successes from their journey
• Learn how the Adobe Suite plays a key part in establishing a foundation for personalization and content relevancy
• Leverage customer data and insights to tailor the experience at scale and expand your customer reach and fuel growth

Public Track: B2B Marketing, Content that Drives Performance, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience, Beginner, Intermediate

Presentation Style: Case/Use Study, Thought Leadership, Value Realization

Audience Type: Business Analyst, Campaign Manager, Database Marketing Manager, Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Publisher, Channel Marketer, Commerce Executive, Content Marketer, Data Scientist, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Operations, Project Manager, Product Manager, Marketing Practitioner, Operations Executive, Marketing Analyst

Industry Focus: Advertising/Publishing, Automotive, Commerce, Consulting/Agency, Consumer Goods, Education, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Industrial Manufacturing, Media & Entertainment, Professional Services, Retail, TV/Broadcast, Telecommunications, Travel & Hospitality, Distribution/Wholesale