Closed captions in English can be accessed in the video player.
Voice of the Athlete: Fueling Optimal Athlete Experiences - S740
SPEAKERS
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Sr. Manager - Athlete Experience, Dick's Sporting Goods
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Sr. Director & Global Strategy Lead, Medallia
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ABOUT THE SESSION
DICK’S Sporting Goods (DICK’S) considers their customer, “the athlete”, in everything they do and strives to provide optimal athlete experiences in all channels. Join this session to hear how DICK’S combines digital analytics from Adobe with solicited and unsolicited feedback from Medallia, digests it quickly, and democratizes the insights throughout the organization to drive action. Walk away with tips and tactics to:
- Become a more customer centric organization
- Prioritize strategic initiatives
- Tip the scales in the face of uncertainty
- Break down silos
- Drive personalization with contextualization
Public Track: Commerce Made Personal, Analytics for Customer Journeys, Content that Drives Performance, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud
Type: Session
Technical Level: General Audience, Beginner, Intermediate
Presentation Style: Case/Use Study, Thought Leadership
Audience Type: Campaign Manager, Developer, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Project Manager, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst
Industry Focus: Commerce, Consumer Goods, Retail
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