Voice of the Athlete: Fueling Optimal Athlete Experiences - S740

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  • Brett Wilps

    Brett Wilps

    Sr. Manager - Athlete Experience, Dick's Sporting Goods

  • Michael Mallett

    Michael Mallett

    Sr. Director & Global Strategy Lead, Medallia


DICK’S Sporting Goods (DICK’S) considers their customer, “the athlete”, in everything they do and strives to provide optimal athlete experiences in all channels. Join this session to hear how DICK’S combines digital analytics from Adobe with solicited and unsolicited feedback from Medallia, digests it quickly, and democratizes the insights throughout the organization to drive action. Walk away with tips and tactics to:

  • Become a more customer centric organization
  • Prioritize strategic initiatives
  • Tip the scales in the face of uncertainty
  • Break down silos
  • Drive personalization with contextualization

Public Track: Commerce Made Personal, Analytics for Customer Journeys, Content that Drives Performance, Customer Data Management and Activation, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience, Beginner, Intermediate

Presentation Style: Case/Use Study, Thought Leadership

Audience Type: Campaign Manager, Developer, Digital Marketer, IT Executive, Marketing Executive, Mobile Marketer, Audience Strategist, Channel Marketer, Commerce Executive, Content Marketer, Optimization Manager, Web Marketer, Commerce Marketer/Merchandiser, Web Analyst, Operations, Project Manager, Web Designer, Product Manager, IT Practitioner, Marketing Practitioner, Operations Executive, Marketing Analyst

Industry Focus: Commerce, Consumer Goods, Retail

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