How to Harness the Power of Generative AI for the Enterprise - S738

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This year, ChatGPT has captured the attention of every business leader. Every business wants to understand how they can harness this technology to improve their digital experiences, automate processes, and make their employees more productive. But how can we navigate the risks and challenges? And how do we know where the biggest opportunities lie?

In this session find out:

  • What is different about AI in 2023
  • 4 key use cases for generative AI in the enterprise
  • How to navigate risks and manage human involvement for generative AI application


Public Track: Commerce Made Personal, Analytics for Customer Journeys, Content that Drives Performance, Personalized Omnichannel Engagement, Powering your Digital Business with Adobe Experience Cloud

Type: Session

Technical Level: General Audience

Presentation Style: Thought Leadership

Audience Type: Digital Analyst, Digital Marketer, IT Executive, Marketing Executive, Channel Marketer, Commerce Executive, Content Marketer, Web Marketer, Commerce Marketer/Merchandiser, Marketing Practitioner, Marketing Analyst

Industry Focus: Automotive, Commerce, Consumer Goods, Financial Services & Insurance, Government, Healthcare/Lifesciences, High Tech, Retail, Telecommunications, Travel & Hospitality

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