Why You Need a Robust (and Cool!) Center of Excellence - S217

Looking for a way to jazz up your 2023 B2B marketing strategies? Join McGraw Hill to learn how they achieved higher levels of success with a robust center of excellence (COE). From onboarding new team members to educating stakeholders, marketing ops work is complicated, and it can be all too easy to get lost in the weeds. A COE is the key to keeping things cohesive while saving time. We'll walk through real-world examples of a robust COE, including a Training Wiki, Marketo Engage Template COE, Nurture Portals, and Intake forms, and even get a glimpse of what kind of internal team productivity reporting you can get when you have structure. 

Learn about: 

• The key components of a COE to enable you and your marketing team to be more successful in 2023
• Real-world examples of COEs that you can implement now
• The benefits of tracking and reporting internally when you have a COE in place

Public Track: B2B Marketing

Type: Session

Technical Level: General Audience

Presentation Style: Case/Use Study

Audience Type: Database Marketing Manager, Digital Marketer, Email Marketer, Mobile Marketer, Channel Marketer, Content Marketer, Social Marketer, Web Marketer, Commerce Marketer/Merchandiser, Operations, Project Manager, Marketing Practitioner, Marketing Analyst, Marketing Operations Manager

Industry Focus: Education