Closed captions in English can be accessed in the video player.
Zero to Hero: Scale a Personalization Program that Delivers - S820
SVP, Marketing Technology Manager, City National Bank
Product Marketing Manager, Adobe
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ABOUT THE SESSION
Ready to level up your personalization program, or maybe you’re not sure where to start? Discover winning strategies to go from mass market messaging to niche and specialized relationship marketing with both new visitors and existing clients. Get real examples of how to create your own program methodology and systematically use Adobe Target to show business value. Become your team’s personalization hero by scaling personalization and optimization activities across both web and mobile.
Join us to learn how to:
- Establish a scalable program that quickly delivers business results
- Maximize Adobe Target capabilities and adoption over time
- Integrate personalization into real-time, cross-channel journeys
Public Track: Personalized Omnichannel Engagement
Technical Level: General Audience, Beginner
Presentation Style: Tips & Tricks
Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Content Marketer, Optimization Manager, Web Marketer, Marketing Practitioner, Marketing Analyst
Industry Focus: Financial Services & Insurance
This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.
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