Zero to Hero: Scale a Personalization Program that Delivers - S820

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Ready to level up your personalization program, or maybe you’re not sure where to start? Discover winning strategies to go from mass market messaging to niche and specialized relationship marketing with both new visitors and existing clients. Get real examples of how to create your own program methodology and systematically use Adobe Target to show business value. Become your team’s personalization hero by scaling personalization and optimization activities across both web and mobile.

Join us to learn how to:  

  • Establish a scalable program that quickly delivers business results 
  • Maximize Adobe Target capabilities and adoption over time 
  • Integrate personalization into real-time, cross-channel journeys 

Public Track: Personalized Omnichannel Engagement

Type: Session

Technical Level: General Audience, Beginner

Presentation Style: Tips & Tricks

Audience Type: Business Analyst, Digital Analyst, Digital Marketer, Marketing Executive, Mobile Marketer, Segmentation Specialist, Audience Strategist, Content Marketer, Optimization Manager, Web Marketer, Marketing Practitioner, Marketing Analyst

Industry Focus: Financial Services & Insurance

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