Expand your skills with innovative sessions.

Browse more than 150 Summit sessions available to watch on demand.

On-demand

216 sessions

Opening Keynote - GS1

Shantanu Narayen, Anil Chakravarthy, David Wadhwani, Mary T. Barra, Lidia Fonseca, Amit Ahuja, Anjul Bhambhri, Marisa McKay Tarantino, Wes Hopkins, Ann Rich

Kick off your Summit experience with an exploration of the latest insights for growing your business through personalized experiences. Adobe executives and customers from leading brands will explore the future of generative AI and share the best innovations and technologies to tackle business challenges.

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Embrace Generative AI to Transform Experiences - SK1

J.J. Camara, Ely Greenfield, Jennifer Small, Shivakumar Vaithyanathan, Rachel Hanessian

Just like that, the world has changed. Join us to learn about the transformative potential of generative AI for scaling personalized customer experiences. Make generative AI work for you to unlock creativity and increase customer engagement for your entire organization. 84% of AI decision-makers said their executives are ready to adopt generative AI. Is your organization ready? Ely Greenfield, CTO of Adobe Digital Media will help you separate hype from reality and show you how to make the most of generative AI—and avoid the pitfalls.

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Maximizing Marketing Performance and ROI - SK2

Lisa Melton, Max Cuellar, Jennifer Qian, Ali Nazer

The pressure is on—never has more been expected of marketing. While marketers have always had to deliver growth and performance, budgets are getting more scrutinized than ever, and marketing decision-makers feel the pressure to amplify performance and show the ROI of every dollar spent. Max Cuellar, VP of Adobe Customer Solutions, will show how you can maximize both the impact and the return on your marketing investment. You’ll also learn from Lisa Melton, CMO of AAA Northeast, who transformed their marketing approach to achieve profitable growth in a new age of hyper accountability.

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Maximize Creativity and Scale Content - SK3

Heather Freeland, Cleve Gibbon, Dr. Ali Alkhafaji, Loni Stark, Emily Palmer

The creative content landscape is experiencing a tectonic transformation. Demand for content to drive personalization is skyrocketing, but budgets are hardly keeping pace, and efficiency is critical. And while creativity might be job one, every piece of content must be personalized, relevant, and connected to drive engagement across every channel. Heather Freeland, Chief Brand Officer of Adobe, alongside Cleve Gibbon, SVP of AI and Creative Technology, Omnicom Group and Dr. Ali Alkhafaji, Chief Executive Officer, Credera Digital, will share how Adobe has built and maintained a modern, scalable, and repeatable content supply chain while ensuring creativity is kept front and center. Adobe customers will share how their marketing teams are more efficient and their creative teams are doing more and better creative work. Learn how to meet exploding content personalization requirements from creation to delivery.

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Harness Your Data to Drive Personalization at Any Scale - SK4

Ryan McConville, Suzanne Bourdeaux, Rakhi Patel, Sundeep Parsa

Data is the rocket fuel to boost brand loyalty through personalization at scale. But your organization needs help unlocking your data’s true potential. Learn key strategies to navigate today’s complex data landscape while building real-time customer profiles and transforming prospects into loyal customers. How do you overcome fragmented data, disparate systems, and disconnected teams? And how do you solve the latest imminent customer data conundrums—first-party data vs. third-party data, data privacy and consent, and the impending evaporation of third-party cookies? This session will dive into the state of the customer data market, explain the data dangers and opportunities, and share critical strategies for making your mountain of data work for you.

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Project Perfect Plays - GS6-1

Depending on a brand’s business goals and objectives, it may take several weeks to create a marketing playbook and execute the marketing strategies for a specific campaign. With Project Perfect Plays, powered by Adobe Firefly generative AI, teams could accelerate the creation of marketing playbooks and initiate marketing campaigns in Adobe Experience Platform applications. Users simply input an overview of their campaign objectives (or upload a marketing brief) and a complete marketing playbook experience is generated with audience insights, marketing strategies and goals that can be kickstarted at the click of a button.

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Project Get Personal - GS6-2

Customers expect personalized experiences in every interaction they have with a brand. They want to feel valued and not an anonymous face in the crowd. This is why brands must ensure each experience is personalized, to meet changing customer expectations and build loyalty. Project Get Personal empowers marketers — of any skill level — to generate multiple variations of personalized images instantly and seamlessly deliver them at scale. This Sneak leverages Adobe Firefly generative AI to create images tailored to individuals, integrated directly with Adobe Journey Optimizer and Adobe Real-Time Customer Data Platform to personalize experiences across websites, mobile apps, emails and more.

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Project Ready Click Go - GS6-3

It can take substantial time and resources for a brand to launch a complete digital experience, especially one that can also be personalized as part of a customer’s overall journey. Project Ready Click Go enables brands to create a full digital experience in Adobe Experience Cloud in just minutes with generative AI. With a short prompt describing the desired experience, an AI assistant can create a website through Adobe Experience Manager, along with audiences in Adobe Real-Time Customer Data Platform, campaigns in Adobe Journey Optimizer, and insights directly from Customer Journey Analytics. This enables users to easily create, deliver and measure personalized experiences at scale.

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Project Brand Slam - GS6-4

Brand compliance is critical for organizations to maintain a consistent look and feel across digital properties. However, aligning every asset with internal and external regulations can be time-consuming and often costly for marketing teams, involving multiple stakeholders including designers, copywriters, legal professionals and brand experts. Project Brand Slam ensures that logos, images, text, and formatting in marketing campaigns align with the latest brand guidelines — using generative AI to automatically correct violations. The AI also optimizes each asset based on insights from past campaigns. It eliminates the need to manually review, approve and update every campaign asset, so that marketers can focus their efforts on creating impactful content that drives customer engagement.

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Project Promo Mojo - GS6-5

Launching a successful influencer campaign can often take months, with teams having to find the right influencers, finalize contracts, and review and approve branded content. Project Promo Mojo makes it possible to kickstart influencer marketing campaigns with greater ease. A marketplace quickly matches marketers with ready-to-be-published content from influencers, while aligning with target audiences. Once an agreement is in place between the marketer and influencer, generative AI is used to seamlessly integrate messaging into pre-existing influencer videos, podcasts, blogs and social posts — all in their voice or tone so marketers can scale branded content and meet campaign objectives.

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Project Mighty Micro - GS6-6

Business customers that purchase products for their organizations increasingly expect an experience that is highly personalized and engaging, and on par with the services they use in their personal lives. For business-to-business (B2B) brands, however, they have the challenge of managing long and complex sales cycles that involve multiple people. With Project Mighty Micro, B2B marketing and sales teams can leverage generative AI to create highly personalized microsites at scale for individual buying groups. Each microsite provides a personalized experience, with relevant content and calls to action for buyers based on their industry and role, as well as the current stage of their buying journey.

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Project Infograph It - GS6-7

Infographics have long been an effective way for brands to quickly communicate data insights, by presenting complex ideas in an easily digestible, interactive and visually appealing way. The process for creating infographics, however, can often be time consuming as it involves multiple stakeholders (designers, marketers, data analysts) and hours spent creating, arranging, and editing graphics and text components. Project Infograph It simplifies the creation process, leveraging Adobe Firefly generative AI to create and recommend design elements based on key messages, data and the overall aesthetic the user hopes to convey. Users can simply import a dataset, enter a short text description of the top messages, and instantly experiment with different color palettes, chart types, graphics and animations.

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Opening Keynote - ASL - GS1-1

Shantanu Narayen, Anil Chakravarthy, David Wadhwani, Mary T. Barra, Lidia Fonseca, Amit Ahuja, Anjul Bhambhri, Marisa McKay Tarantino, Wes Hopkins, Ann Rich

Kick off your Summit experience with an exploration of the latest insights for growing your business through personalized experiences. Adobe executives and customers from leading brands will explore the future of generative AI and share the best innovations and technologies to tackle business challenges.

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Embrace Generative AI to Transform Experiences - ASL - SK1-1

Rachel Hanessian, Shivakumar Vaithyanathan, Jennifer Small, Ely Greenfield, J.J. Camara

Just like that, the world has changed. Join us to learn about the transformative potential of generative AI for scaling personalized customer experiences. Make generative AI work for you to unlock creativity and increase customer engagement for your entire organization. 84% of AI decision-makers said their executives are ready to adopt generative AI. Is your organization ready? Ely Greenfield, CTO of Adobe Digital Media will help you separate hype from reality and show you how to make the most of generative AI—and avoid the pitfalls.

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Maximizing Marketing Performance and ROI - ASL - SK2-1

Ali Nazer, Jennifer Qian, Max Cuellar, Lisa Melton

The pressure is on—never has more been expected of marketing. While marketers have always had to deliver growth and performance, budgets are getting more scrutinized than ever, and marketing decision-makers feel the pressure to amplify performance and show the ROI of every dollar spent. Max Cuellar, VP of Adobe Customer Solutions, will show how you can maximize both the impact and the return on your marketing investment. You’ll also learn from Mark Pelletier, SVP, Digital Business, and Lisa Melton, CMO of AAA Northeast, who transformed their marketing approach to achieve profitable growth in a new age of hyper accountability.

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Maximize Creativity and Scale Content - ASL - SK3-1

Emily Palmer, Loni Stark, Dr. Ali Alkhafaji, Cleve Gibbon, Heather Freeland

The creative content landscape is experiencing a tectonic transformation. Demand for content to drive personalization is skyrocketing, but budgets are hardly keeping pace, and efficiency is critical. And while creativity might be job one, every piece of content must be personalized, relevant, and connected to drive engagement across every channel. Heather Freeland, Chief Brand Officer of Adobe, alongside Cleve Gibbon, SVP of AI and Creative Technology, Omnicom Group and Dr. Ali Alkhafaji, Chief Executive Officer, Credera Digital, will share how Adobe has built and maintained a modern, scalable, and repeatable content supply chain while ensuring creativity is kept front and center. Adobe customers will share how their marketing teams are more efficient and their creative teams are doing more and better creative work. Learn how to meet exploding content personalization requirements from creation to delivery.

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Harness Your Data to Drive Personalization at Any Scale - ASL - SK4-1

Sundeep Parsa, Rakhi Patel, Suzanne Bourdeaux, Ryan McConville

Data is the rocket fuel to boost brand loyalty through personalization at scale. But your organization needs help unlocking your data’s true potential. Learn key strategies to navigate today’s complex data landscape while building real-time customer profiles and transforming prospects into loyal customers. How do you overcome fragmented data, disparate systems, and disconnected teams? And how do you solve the latest imminent customer data conundrums—first-party data vs. third-party data, data privacy and consent, and the impending evaporation of third-party cookies? This session will dive into the state of the customer data market, explain the data dangers and opportunities, and share critical strategies for making your mountain of data work for you.

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The Forefront of Innovation: AI-Powered Commerce - S714

Learn how to leverage AI and the power of the Adobe ecosystem to accelerate digital commerce. Enhanced by Omnicom Commerce — and fueled by Omnicom’s portfolio of retail media network partners, including Amazon and Walmart — our innovative service Transform turbo-charges B2B and B2C e-commerce through best-in-class experiences across all customer touchpoints. Key topics include: Intuitive, consistent omnichannel experiences Frictionless, customer-centric journeys that amplify next-best action Increasing conversions and average order values to reduce acquisition costs

How Canon Increased Conversion Rates and Traffic Using Adobe Commerce - S438

Canon has been a leader in digital experiences for over a decade. Yet, after adding new product lines and business units, the digital commerce team had accumulated a mountain of technical debt, disparate systems, and an increasingly frustrating experience for shoppers. Fast forward to 2023 after Canon launched its new e-commerce channel. Using Adobe Commerce, Canon achieved a 150% increase in conversion rate, a 25% increase in mobile traffic, and a 20% reduction in bounce rate, leading to its most successful holiday shopping season ever. Learn how Canon used Adobe to become one of Newsweek’s “Best Online Shops 2023” by: Leveraging Adobe Commerce, Adobe Experience Manager Sites, and Adobe Experience Manger Assets for a unified shopping experience Turning on Adobe Sensei powered personalized product recommendations Integrating Adobe Commerce with Adobe Target

2024 Adobe Analytics Rockstars: Top Tips and Tricks - S104

Eric Matisoff, Jennifer Dungan, Jim Gordon, Mandy George, Katie Klein, Matt Bentley

Customers of Adobe Analytics and Adobe Customer Journey Analytics share their famed tips, tricks, and power strategies. Add them to your portfolio to positively impact your business. Audience members willing to pick up the mic and duet with our stars will receive fabulous prizes in addition to analytics fame. If you’re looking to deepen your analytics repertoire and become your company’s very own analytics virtuoso, don’t miss this session. Our rockstars share: Innovative practices and strategies to get your digital assets singing Out-of-the-box thinking on data analysis to optimize your business results Real-world tips and tricks that address challenging analytics questions

All Things Audience with Adobe Experience Platform - S502

Josee Healey, Kim Whatcott, Jason Brown

Great experiences start with great audiences — from large groups that target a vast majority of consumers to finely tuned micro-audiences. Adobe is supercharging the audience creation and management experience with new and exciting audience capabilities available in Adobe Experience Platform powered applications. In this session, learn about: The new Audience home page (hello Audience Portal), the multistep segmentation experience (hello Audience Composer), and many other capabilities that work together Delivering highly personalized and engaging experiences for your customers using audiences from your own systems as well as from Adobe applications