In-person on-demand session

Analytics for All: How Intuit Democratizes Insights with CJA - S107

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SPEAKERS

ABOUT THE SESSION

As customer expectations evolve, the key to successful customer engagement and conversion is providing relevant experiences and quickly understanding engagement over time and across touchpoints. But fragmented data, multiple analytics solutions, and lack of data democratization impede speed to insights. Recognizing these challenges, Intuit focuses on having 'clean data' and a consistent customer data strategy while promoting self-serve analytics and paving the way toward GenAI innovation.

Learn how Intuit uses Customer Journey Analytics to:

  • Scale beyond clickstream and democratize insights using governance, scaled onboarding, and natural language-based GenAI assist
  • Integrate with other AEP applications to create omni-channel experiences and deliver customer value
  • Reduce skepticism by creating intuitive end-to-end journey reports using governed and approved data

Track: Analytics

Presentation Style: Case/use study

Audience Type: Digital analyst, Digital marketer, IT executive, Marketing executive, Marketing analyst, Business decision maker, Data practitioner, Omnichannel architect

Technical Level: General audience

Industry Focus: High tech

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