Atlassian’s Teamwork Engine: The Collaborative Way to Launch a New Product - S748

Launching a new product is one of the most challenging things a marketer can do - especially in a distributed enterprise with multiple cross-functional teams. Yes it’s stressful, but when you get it right it can be a career highlight. Atlassian makes productivity tools like Jira, Confluence (and now Loom) for all teams but really the ‘secret’ to great collaboration is the practices you put in place before even considering the tools. Too often this is forgotten and the result is misalignment, missed launches, and burnout. In this session, we will walk through how these practices stand up in the heat of a real product launch. Expect to walk away with inspiration on how to improve collaboration and connection across teams, keep everyone aligned easily, and how to move from reactive marketing to strategic so you can deliver the ultimate customer experience.

Track: Content Supply Chain, Personalized Insights and Engagement

Presentation Style: Case/use study, Tips and tricks, Thought leadership, Value realization

Audience Type: Advertiser, Campaign manager, Developer, Digital analyst, Digital marketer, IT executive, Marketing executive, Audience strategist, Data scientist, Web marketer, Operations professional, Project/program manager, Product manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Commerce professional, Content manager, Data practitioner, Designer, Email manager, IT professional, Legal/privacy officer, Marketing technologist, Omnichannel architect, People manager, Social strategist, Business development representative

Technical Level: General audience

Industry Focus: Automotive, High tech, IT professional services