In-person on-demand session

Attribution 101: Marketo Engage and Marketo Measure Make Attribution Easy - S207

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SPEAKERS

ABOUT THE SESSION

Done right, attribution is a game changer, but you don’t have to be a data scientist to be good at attribution. Learn the tools and techniques for doing attribution right, including tips for getting the most out of Adobe Marketo Engage and Marketo Measure. Find out what it really takes to achieve great success with attribution.   

In this session, learn: 

  • Which reports you can generate immediately, why they're important, and how to create them
  • How to read and interpret reports and translate them into meaningful and actionable insights
  • What you can do with Marketo out of the box, as well as how to take attribution efforts to the next level with valuable metrics like Expected Pipeline and more

Track: B2B Marketing

Presentation Style: Case/use study

Audience Type: Digital analyst, Digital marketer, IT executive, Marketing executive, Data scientist, Operations professional, Project/program manager, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, IT professional, Marketing technologist

Technical Level: General audience

Industry Focus: High tech, Industrial manufacturing

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