In-person on-demand session

AT&T's Personalization and Testing Success at Scale - S812

Closed captions in English can be accessed in the video player.

Share this page

SPEAKERS

ABOUT THE SESSION

AT&T, world-renowned as a telecommunications provider, is also world class in its strategy to ensure that the company meets it customers wherever they connect with the most relevant content across web and mobile.

Join this session to learn how AT&T:

  • Builds its experimentation and personalization practices to scale across a matrixed organization
  • Identifies and executes use cases that drive exponential growth in key areas of its business
  • Moves beyond foundational AB testing to AI-powered personalization practices

Track: Customer Journey Management

Presentation Style: Case/use study

Audience Type: Digital marketer, Web marketer, Marketing technologist

Technical Level: General audience

Industry Focus: Telecommunications

This content is copyrighted by Adobe Inc. Any recording and posting of this content is strictly prohibited.


By accessing resources linked on this page ("Session Resources"), you agree that 1. Resources are Sample Files per our Terms of Use and 2. you will use Session Resources solely as directed by the applicable speaker.

ADOBE GENSTUDIO

Meet Adobe GenStudio, a generative AI-first product to unite and accelerate your content supply chain.

Learn more