In-person on-demand session

B2B Marketing Measurement: From AI to Ultimate - S203

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SPEAKERS

ABOUT THE SESSION

When it comes to marketing attribution, we’re all on a journey. Understand the stages of marketing measurement maturity, identify your place on the continuum, and hear how one organization has steadily moved through this process of evolution to build an advanced practice that we can all learn from.    

Key takeaways: 

  • The latest tools and best practices for marketing attribution
  • How to avoid common pitfalls 
  • Which steps to take first on your journey to better measurement 

Track: B2B Marketing

Presentation Style: Value realization

Audience Type: Digital analyst, Digital marketer, IT executive, Marketing executive, Data scientist, Operations professional, Marketing practitioner, Marketing analyst, Marketing operations , Business decision maker, Data practitioner, IT professional, Marketing technologist, Omnichannel architect

Technical Level: Intermediate, Advanced

Industry Focus: Financial services

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