Closed captions in English can be accessed in the video player.
In-person on-demand session
CommonSpirit: Consumer Obsession and the Connected Healthcare Experience - S721
SPEAKERS
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Chief Client Officer, Qualified Digital
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System Director, Digital Marketing, CommonSpirit Health
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System Director, Marketing, Physician Enterprise, CommonSpirit Health
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ABOUT THE SESSION
CommonSpirit, one of the largest healthcare systems in the United States, leads the way in orchestrating consumer experiences across the complete Adobe Experience Platform. As an industry giant, the organization’s consumer obsession drives their experience transformation while setting the bar for the entire healthcare provider industry. CommonSpirit pivoted from suffering from its scale to ultimately benefiting from its size by reimagining fragmented experiences as connected journeys on a foundation driven by modular and personalized content with an integrated directory and booking experience.
Key takeaways:
- Designing with the consumer in mind
- Harnessing the power of healthcare system data
- Simultaneous planning for the present and future
- Navigating change in large organizations
Presentation Style: Case/use study, Value realization
Audience Type: Digital analyst, IT executive, Marketing executive, Operations professional, Marketing practitioner, IT professional
Technical Level: General audience, Beginner, Intermediate
Industry Focus: Healthcare and life sciences
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